At ICI CARE, we know how difficult it can be finding the right products for curly natural hair. Founder and creator of ICI CARE, Samantha, experienced this very problem which led to years of hair damage. With a background in material science and engineering, she used her knowledge and conducted further research to understand the impact of some cosmetic ingredients. Channeling everything, she learned into her brand of products for afro, curly and kinky hair, ICI CARE was born.
100% natural and designed to create healthy, defined curls, the brand also aims to empower those with natural hair. For far too long, afro hair has been seen as unruly and unmanageable. We want our customers to feel beautiful and worthy, with personalised hair care that improves your hair health. The algorithm we’ve created will set you on the right path whether you struggle with moisturising your hair or you need help tackling hair damage. At ICI CARE, we invite you to the future of hair care, today.