Why are sulfates bad for your hair (and the environment)?
So what is it all about ? Sodium Lauryl Sulfate (better known as SLS), is a cleansing agent found in many soap-based products. The role is pretty simple – the...Read more
Why doesn't coconut oil work on my hair?
Coconut oil is the richest natural source of medium chain fatty acids (MCFAs), special types of fatty acid with antibacterial and antimicrobial properties that are very nourishing. Its structure allows...Read more
What do we want? Proteins!
Why? 80-85% of your hair is composed of a protein called keratin! So you got the point, hair is build with proteins and in order to strength them, protein treatment...Read more
What is personalised Hair care?
Customisation is what today’s consumers desire of all industries. We want our name engraved on a bracelet, we want to design our sneakers and so on. In cosmetics it makes...Read more
Is the hair care industry eco-friendly?
Why overconsumption in the hair care industry is harming us Intentionality focuses on the reasons behind a certain consumer decision. Ever heard the phrase: “don’t shop while you’re hungry“? Nutrition...Read more
How to transition to natural hair care?
If you have decided to make the switch from mainstream hair care to natural hair care products then you have to be prepared for a transitional period of a few...Read more
Are moisturising hair products a myth?
Keeping curly and afro hair moisturised is often seen as a challenge. Multiple factors may contribute to this hair’s natural affinity for dryness, including the shape of the hair shaft,...Read more