Haircare: ingredients, tips and more

Hair breakage and hair damage are detrimental to healthy hair. Hair does not grow overnight and mastering a consistent healthy hair routine is great for retaining length.

So what is it all about ? Sodium Lauryl Sulfate (better known as SLS), is a cleansing agent found in many soap-based products. The role is pretty simple – the...

Coconut oil is the richest natural source of medium chain fatty acids (MCFAs), special types of fatty acid with antibacterial and antimicrobial properties that are very nourishing. Its structure allows...

Why? 80-85% of your hair is composed of a protein called keratin! So you got the point, hair is build with proteins and in order to strength them, protein treatment...

Customisation is what today’s consumers desire of all industries. We want our name engraved on a bracelet, we want to design our sneakers and so on. In cosmetics it makes...

Why overconsumption in the hair care industry is harming us Intentionality focuses on the reasons behind a certain consumer decision. Ever heard the phrase: “don’t shop while you’re hungry“?   Nutrition...

If you have decided to make the switch from mainstream hair care to natural hair care products then you have to be prepared for a transitional period of a few...

Keeping curly and afro hair moisturised is often seen as a challenge. Multiple factors may contribute to this hair’s natural affinity for dryness, including the shape of the hair shaft,...