• Black girl curly hair curls afro natural hair hair quiz hair care 100 % natural hair care products

    You tell us a little about your hair, we formulate your haircare

The power of active ingredients

VEGAN FRIENDLY
NO Paraben
NO Sulfates (at all)
NO Silicones (at all)
NO Phthalates
NO DEA
NO Artificial Dyes

Our ingredients

Book a free consultation

Sit down with one of our experts to ask anything you want about your hair in this online consultation!

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Take our quiz

Take our hair quiz so we can understand your hair type and routine. Our unique super-algorithm crunches the numbers and comes up with a list of ingredients that suit you, helping you achieve healthy and defined curls.

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Our products

Check out our range of products in the shop!

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My new favourite pamper session.

After 2 weeks of using my personalised kit my hair is so much more hydrated which is so hard to achieve with my very thin lion mane... but the best part is the service! Samantha got back to me within a couple of hours on all my questions and extra advice on how to look after my hair. I feel taken care of and supported on my transition to natural hair care.

Ani Passarelli

I love the hair mask!

I love the hair mask! It felt genuinely reviving for my hair. I’ve had to use it a little less frequently because the clay seemed to be slowing down my very slow-draining drain... But yes, happy customer here and will be ordering more when I run out.

Bryony

Scalp Detox

The scalp detox has really helped me getting rid of an itchy flaky scalp and makes my scalp feel clean and fresh. To make it into a paste you need only a little bit of water. I really enjoy this product and just bought my second bottle. Thank you <3

Kaya

My real curl pattern

After applying the mask, my hair felt very different. My curls were more tight and defined. It took less time to dry also and I had much more volume. I really liked it.

Kita

Amazing!

"Your product is amazing, I've used it twice now and my hair is smoother and shinier than it has been for a long time, it also holds more moisture in too! thank you so much, I'll definitely be repurchasing soon"

Kaiya