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Over 40 factors are synthesized to create your custom formula. We start with your hair structure like hair thickness, condition, and texture, then move to your environment: the weather in your area, your workout routine, stress level, diet, and more.
Ask us anything you want about your hair in this online consultation!
Take our quiz
Take our hair quiz so we can understand your hair type and routine. There are thousands of possible formulations but only one for you.
Our unique super-algorithm crunches the numbers and comes up with a list of ingredients that suit you, helping you achieve healthy and defined curls.
Haircare that is good for you, the planet and the community
Clean ingredients
Free of sulfates, parabens, phlathates— ingredients page here.
Sustainable sourcing
We try to be as ethical as possible when sourcing our ingredients. When we find a better way, we take it.
Impact
For our packaging, the goal is to be carbon neutral. For our brand, the goal is to make the society a better place. For our products, the goal is to help your hair glow.