Let customers speak for us
It takes a little bit longer
Dear customers,
We are so delighted for having the chance to take care of your hair.
Every single order is handmade, made-to-order and personalised. While we are working hard to speed up our manufacturing, we are still at an early-stage. That means that delivery times might seem long to you, but it is only because we put the same care and attention in every single order.
Thank you for understanding :)
Book a free consultation
Over 40 factors are synthesized to create your custom formula. We start with your hair structure like hair thickness, condition, and texture, then move to your environment: the weather in your area, your workout routine, stress level, diet, and more.
Ask us anything you want about your hair in this online consultation!
Take our quiz
Take our hair quiz so we can understand your hair type and routine. There are thousands of possible formulations but only one for you.
Our unique super-algorithm crunches the numbers and comes up with a list of ingredients that suit you, helping you achieve healthy and defined curls.
Haircare that is good for you, the planet and the community
Clean ingredients
Free of all the nasties you could think of (ingredients page here). Only actives selected specifically for you.
Sustainable sourcing
We try to be as ethical as possible when sourcing our ingredients. When we find a better way, we take it.
Impact
For our packaging, the goal is to be carbon neutral. For our brand, the goal is to make the society a better place. For our products, the goal is to help your hair glow.